Other at Venatus
Website Address: https://www.venatus.com/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Anthony Campanella from Venatus. To learn more, check out https://www.venatus.com.
What is the biggest change in marketing that you see coming in the next 2 years?
There are a number of things that I believe that will change over the next two years, but as it pertains to programmatic, publisher direct will be key and required.
What is one tip that you would give when it comes to digital marketing?
No where you are running. State your KPIs clearly prior to launch. And audit, audit, audit.
What are the major challenges that you (and/or other advertisers) face today?
I think transparency is a challenge in the ad tech industry. With Venatus, we believe we solve this as we have clear demographics, and specific publishers where we run our advertisers’ dollars.
What are the most effective advertising tactics and/or media for your company?
Providing a number of products that align with KPIs, while be very contextually targeted.