Co Founder at Automation Suite
Website Address: https://automationsuite.io/start
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Amber Frelin from Automation Suite. To learn more check out https://automationsuite.io/start
What is the biggest change in marketing that you see coming in the next 2 years?
Automation and highly targeted relationship based marketing. Collaboration and mutually beneficial partnerships.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Connections to all of the newest tech, staying ahead of the curve, time freedom and collaboration opportunities.
What is one tip that you would give when it comes to media planning?
You don’t know who 95% of the people are that are browsing your products/services. Identify and re-market to just those people for the most rapid growth.
How does a media buyer stay on top of trends with media placement?
By creating the trends.