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McDonald’s Promises to Purchase More From Different Suppliers

The fast-food behemoth is allocating a quarter of its $14 billion yearly supply chain budget to businesses run by people who are underrepresented in...

A New McDonald’s Unit Focuses on Customer Data

A customer experience team will focus on encouraging diners to transition effortlessly between online and in-person ordering as the fast-food behemoth ramps up its...

Amid Continued Problems, TV Networks Call For the Nielson Rating Accreditation to be Suspended

Undercounting continued for the Black, Hispanic, and young individuals, according to the trade organization VAB. The Media Rating Council should suspend Nielsen's national TV ratings...

This is the story of how Lil Nas X turned a legal battle with Nike into an advertising strategy for his single “Industry Baby.”

His hidden clasp demonstrates how kickback energizes his substance rather than smothering it. The situation has been reversed. Although Nike was once well-known for its traditional...

Gen-Z Marketing Tip: “Don’t Be Perfect, Be Good-ish”

Having been a member of Gen-Z, Yashaswini Chhaparwal provides brands with advice about using this great cohort in their marketing strategies. Her current role...

Time to Unite Marketing, Sales, and Service

Now is the time to finally let the marketing, service, and sales combine together and work in coordination. Now is the time to address...

Meet the brands competing for supremacy in the rapid delivery market

No marketer might have anticipated the last eighteen months, with the world's whole populace seeing disturbance to their lives in various ways. Customer behavior was...

Meet the Killer Content Award Winners of 2021

Each year, we eagerly wait for the Killer Content Awards as it gives us an opportunity to commemorate the B2B brands that come up...

Ask the Expert: Tips for Successful Marketing

Marketing is a general term for a complicated process. If you want to have any hope  of succeeding as a business, marketing is incredibly...

Ask The Expert: How Can Companies Personalize Their Content?

We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can...

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