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This is the story of how Lil Nas X turned a legal battle with Nike into an advertising strategy for his single “Industry Baby.”

His hidden clasp demonstrates how kickback energizes his substance rather than smothering it. The situation has been reversed. Although Nike was once well-known for its traditional...

Marketing B2B more effectively: Three rules

Advertisements are not effective enough for B2B brands, but it does not have to be. Here are three rules you can follow to ensure...

Advertising’s Future is Going Bigger…and Smaller?

Media companies are currently spending most of their time in the area where television meets digital. Video advertising has changed dramatically because of innovations...

Gen-Z Marketing Tip: “Don’t Be Perfect, Be Good-ish”

Having been a member of Gen-Z, Yashaswini Chhaparwal provides brands with advice about using this great cohort in their marketing strategies. Her current role...

Hayden5 RISE & Video Consortium’s 2021 Gear Grant Launches

Developing filmmakers in underserved communities will be awarded production equipment under the program. In partnership with video-journalist and documentary filmmaking network Video Consortium, Hayden5 has...

Time to Unite Marketing, Sales, and Service

Now is the time to finally let the marketing, service, and sales combine together and work in coordination. Now is the time to address...

Unilever’s Highly Ambitious Plan to Fight Against Social Unfairness and Inequity

Unilever has formed a highly ambitious plan that can fight against social unfairness or inequity. This plan has a lot of different advertising. In...

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