CATEGORY

E-commerce

How Hickory Farms learned what customers want in their gift baskets by using search queries

Searches for terms like wine, wine gifting, and gift basket resulted in a 1,000 percent boost in traffic for the cured meat and cheese...

Google extended the ban of Chrome tracking cookies until 2023

The technological giant Google pushed back the third-party cookie block on the Chrome browser from the year 2022 until the year 2023. Cookies get used...

How Kellogg has Prepared for the Surge in e-Commerce by Enhancing the Talent and Boosting the Technology

The online sales of the company have almost doubled after it has invested in hiring some of the specialized experts for digital marketing. They...

How Has the Pandemic Changed the Debate Regarding Digital vs. Print Coupons?

While the world was witnessing a huge shift in digitalization, it was also predicted that paper coupons will not last forever. But the future...

P&G’s Pritchard reveals his playbook for dealing with constant disruption

P&G is establishing stronger control over its own business, according to the CEO, which includes an 80 percent in-house marketing planning approach. The start of...

Ask the Expert: Tips for Successful Marketing

Marketing is a general term for a complicated process. If you want to have any hope  of succeeding as a business, marketing is incredibly...

Ask The Expert: How Can Companies Personalize Their Content?

We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can...

Crowd shares – Why don’t you go back to your office?

Many office teams might be expecting to return to their place of work soon, thanks to the availability of the covid-19 vaccine for a...

Latest news

Advertisement