CATEGORY

Programmatic

Ad Tech’s Targeting Revolution Will Be On Television

AMC Networks and Tubi are recent supporters of the new Digital Television Advertising Identifier Unified ID 2.0 cookie-free identifier, which is exploring new ways...

How Auto Trader boosted performance marketing by taking a test-and-learn approach

Auto Trader has partnered with AppNexus to improve click-based performance and maintain an increasingly competitive market share. In the context of an increasingly competitive automotive...

Tesco claims to be frustrated at media spend being ‘siphoned off’ to protect brand reputation

Tesco believes that advertising technology is "siphoning off" much of its communication costs, rather than being used to reach customers in a high-quality environment. Tesco is...

Programmatic DOOH isn’t just future-ready, it’s ready now

Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its anticipated programmatic destiny never came to pass, as...

Forming and implementing the Ideal Strategy to Host Online and Hybrid Type Events

With the ongoing pandemic, the marketers are wiping their slate clean while they're concerned about the event-related plans. Following the beginning pandemic shock, a...

Ask the Expert: Tips for Successful Marketing

Marketing is a general term for a complicated process. If you want to have any hope  of succeeding as a business, marketing is incredibly...

Ask The Expert: How Can Companies Personalize Their Content?

We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can...

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