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Millennials lead the way, with 79 percent of Americans having purchased used clothing

Nic Jankowski -
According to a new Adweek-Morning Consult poll, 70% of respondents consider sustainability when determining how to dispose of their apparel. Reusing, recycling, and reselling clothing...
Branding

What music and trends do music brands need to know about TikTok?

Nic Jankowski -
The platform's For You Summit revealed new insights into user behavior and brand appreciation. Brands should first consider how they will incorporate music into their...
Branding

Pizza-Stuffed TikTok Puppets Introduced by Little Caesars

Nic Jankowski -
Life-size dolls packed with felt cheese and pepperoni star in a new social media promotion. Addison Rae, take a bow. TikTok's future stars might be...
Ad Brief

Ad Brief: The Common Mistakes of Small Businesses

Susie St. Denis -
Operating a small business can create unique challenges that are not experienced by businesses of a larger size. Knowing these challenges before they happen...
Ad Brief

Ad Brief: Creating Remote Work Culture

Susie St. Denis -
As COVID-19 continues to affect the way we work, companies everywhere are searching for ways to maintain a healthy work environment without in-person contact....
Branding

“Digital Champions” with Patrick Ward from Rootstrap

Nic Jankowski -
Marketing expert Robby Berthume unpacks the latest developments in digital marketing and discusses why they’re relevant, how to apply them, and where the tech...
Branding

“Digital Champions” with Dave Valentine from Avadel

Nic Jankowski -
Marketing expert Robby Berthume unpacks the latest developments in digital marketing and discusses why they’re relevant, how to apply them, and where the tech...
Feature Profiles

Gen-Z Marketing Tip: “Don’t Be Perfect, Be Good-ish”

Nic Jankowski -
Having been a member of Gen-Z, Yashaswini Chhaparwal provides brands with advice about using this great cohort in their marketing strategies. Her current role...
Branding

Ask the Expert: Tips for Successful Marketing

Susie St. Denis -
Marketing is a general term for a complicated process. If you want to have any hope  of succeeding as a business, marketing is incredibly...
Branding

Ask The Expert: How Can Companies Personalize Their Content?

Susie St. Denis -
We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can...
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