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Media

Amid Continued Problems, TV Networks Call For the Nielson Rating Accreditation to be Suspended

Undercounting continued for the Black, Hispanic, and young individuals, according to the trade organization VAB. The Media Rating Council should suspend Nielsen's national TV ratings...

This Netflix Billboard is a Terrifying Jump Terror

The ruse of out-of-home promotion revitalizes 'A Classic Horror Story,' bringing it back to life for unsuspecting bystanders. Are you currently watching an excessively shocking...

“More 2 Media” with Jessica DiCostanzo with Equivont

"More 2 Media" is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing...

“More 2 Media” with Madhu Gulati from Marrina Decisions

"More 2 Media" is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing...

Advertising’s Future is Going Bigger…and Smaller?

Media companies are currently spending most of their time in the area where television meets digital. Video advertising has changed dramatically because of innovations...

Why did Adidas build a swimming pool billboard?

"When I surrender to the water, my breath finds its rhythm, my body floats on the surface. The whole world goes silent around me....

Which businesses will earn gold for innovation at the 2020 Tokyo Olympics?

The Olympics draws some of the most significant creative activations from companies, from large global sponsors to small and local ones. The activity of...

TikTok’s Secret to Being ‘Emerging Brand of the Year’

At The Drum Awards for Marketing, Tiktok was named emerging brand of the year, and in 2021, Tiktok discusses the reasons that have contributed...

Hayden5 RISE & Video Consortium’s 2021 Gear Grant Launches

Developing filmmakers in underserved communities will be awarded production equipment under the program. In partnership with video-journalist and documentary filmmaking network Video Consortium, Hayden5 has...

Programmatic DOOH isn’t just future-ready, it’s ready now

Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its anticipated programmatic destiny never came to pass, as...

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