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How Hickory Farms learned what customers want in their gift baskets by using search queries

Searches for terms like wine, wine gifting, and gift basket resulted in a 1,000 percent boost in traffic for the cured meat and cheese...

McDonald’s Promises to Purchase More From Different Suppliers

The fast-food behemoth is allocating a quarter of its $14 billion yearly supply chain budget to businesses run by people who are underrepresented in...

A New McDonald’s Unit Focuses on Customer Data

A customer experience team will focus on encouraging diners to transition effortlessly between online and in-person ordering as the fast-food behemoth ramps up its...

Pizza-Stuffed TikTok Puppets Introduced by Little Caesars

Life-size dolls packed with felt cheese and pepperoni star in a new social media promotion. Addison Rae, take a bow. TikTok's future stars might be...

Amid Continued Problems, TV Networks Call For the Nielson Rating Accreditation to be Suspended

Undercounting continued for the Black, Hispanic, and young individuals, according to the trade organization VAB. The Media Rating Council should suspend Nielsen's national TV ratings...

Three Ways a Strong Brand Identity Can Help Your Small Business Succeed

A strong brand image can have the ability to elevate and position a business in a way that will lead to higher success. A strong...

This campaign mobilizes supporters in support of refugee athletes competing in the Olympic Games

Discovery+ and Eurosport must put together a home team for the IOC group. As the 2020 Olympic Games get underway in Tokyo, Eurosport and Discovery+...

This Netflix Billboard is a Terrifying Jump Terror

The ruse of out-of-home promotion revitalizes 'A Classic Horror Story,' bringing it back to life for unsuspecting bystanders. Are you currently watching an excessively shocking...

Marketing and Beyond with Bob Mandell from the Stroke Recovery Foundation

On "Marketing & Beyond," our host speaks with marketing experts on the topics shaping the future of the marketing industry. From new technology to...

This is the story of how Lil Nas X turned a legal battle with Nike into an advertising strategy for his single “Industry Baby.”

His hidden clasp demonstrates how kickback energizes his substance rather than smothering it. The situation has been reversed. Although Nike was once well-known for its traditional...

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