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E-commerce

How Hickory Farms learned what customers want in their gift baskets by using search queries

Nic Jankowski -
Searches for terms like wine, wine gifting, and gift basket resulted in a 1,000 percent boost in traffic for the cured meat and cheese...
Feature Profiles

McDonald’s Promises to Purchase More From Different Suppliers

Nic Jankowski -
The fast-food behemoth is allocating a quarter of its $14 billion yearly supply chain budget to businesses run by people who are underrepresented in...
Feature Profiles

A New McDonald’s Unit Focuses on Customer Data

Nic Jankowski -
A customer experience team will focus on encouraging diners to transition effortlessly between online and in-person ordering as the fast-food behemoth ramps up its...
Branding

Pizza-Stuffed TikTok Puppets Introduced by Little Caesars

Nic Jankowski -
Life-size dolls packed with felt cheese and pepperoni star in a new social media promotion. Addison Rae, take a bow. TikTok's future stars might be...
Feature Profiles

Amid Continued Problems, TV Networks Call For the Nielson Rating Accreditation to be Suspended

Nic Jankowski -
Undercounting continued for the Black, Hispanic, and young individuals, according to the trade organization VAB. The Media Rating Council should suspend Nielsen's national TV ratings...
Branding

Three Ways a Strong Brand Identity Can Help Your Small Business Succeed

Nic Jankowski -
A strong brand image can have the ability to elevate and position a business in a way that will lead to higher success. A strong...
Affiliations

This campaign mobilizes supporters in support of refugee athletes competing in the Olympic Games

Nic Jankowski -
Discovery+ and Eurosport must put together a home team for the IOC group. As the 2020 Olympic Games get underway in Tokyo, Eurosport and Discovery+...
Branding

This Netflix Billboard is a Terrifying Jump Terror

Nic Jankowski -
The ruse of out-of-home promotion revitalizes 'A Classic Horror Story,' bringing it back to life for unsuspecting bystanders. Are you currently watching an excessively shocking...
Awards & Honors

Marketing and Beyond with Bob Mandell from the Stroke Recovery Foundation

Nic Jankowski -
On "Marketing & Beyond," our host speaks with marketing experts on the topics shaping the future of the marketing industry. From new technology to...
Branding

This is the story of how Lil Nas X turned a legal battle with Nike into an advertising strategy for his single “Industry Baby.”

Nic Jankowski -
His hidden clasp demonstrates how kickback energizes his substance rather than smothering it. The situation has been reversed. Although Nike was once well-known for its traditional...
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