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McDonald’s Promises to Purchase More From Different Suppliers

The fast-food behemoth is allocating a quarter of its $14 billion yearly supply chain budget to businesses run by people who are underrepresented in...

This campaign mobilizes supporters in support of refugee athletes competing in the Olympic Games

Discovery+ and Eurosport must put together a home team for the IOC group. As the 2020 Olympic Games get underway in Tokyo, Eurosport and Discovery+...

This is the story of how Lil Nas X turned a legal battle with Nike into an advertising strategy for his single “Industry Baby.”

His hidden clasp demonstrates how kickback energizes his substance rather than smothering it. The situation has been reversed. Although Nike was once well-known for its traditional...

Which businesses will earn gold for innovation at the 2020 Tokyo Olympics?

The Olympics draws some of the most significant creative activations from companies, from large global sponsors to small and local ones. The activity of...

Programmatic DOOH isn’t just future-ready, it’s ready now

Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its anticipated programmatic destiny never came to pass, as...

Time to Unite Marketing, Sales, and Service

Now is the time to finally let the marketing, service, and sales combine together and work in coordination. Now is the time to address...

Forming and implementing the Ideal Strategy to Host Online and Hybrid Type Events

With the ongoing pandemic, the marketers are wiping their slate clean while they're concerned about the event-related plans. Following the beginning pandemic shock, a...

Google extended the ban of Chrome tracking cookies until 2023

The technological giant Google pushed back the third-party cookie block on the Chrome browser from the year 2022 until the year 2023. Cookies get used...

Meet the brands competing for supremacy in the rapid delivery market

No marketer might have anticipated the last eighteen months, with the world's whole populace seeing disturbance to their lives in various ways. Customer behavior was...

Brand Valuations, Consumer Confidence, Returns: 5 Intriguing Details to Begin Your Week

Amazon is the most valuable brand across the globe. Amazon has held its crown as the most popular brand (in terms of value) in the...

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