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Brand Valuations, Consumer Confidence, Returns: 5 Intriguing Details to Begin Your Week

Amazon is the most valuable brand across the globe. Amazon has held its crown as the most popular brand (in terms of value) in the...

Meet the Killer Content Award Winners of 2021

Each year, we eagerly wait for the Killer Content Awards as it gives us an opportunity to commemorate the B2B brands that come up...

How Kellogg has Prepared for the Surge in e-Commerce by Enhancing the Talent and Boosting the Technology

The online sales of the company have almost doubled after it has invested in hiring some of the specialized experts for digital marketing. They...

How Has the Pandemic Changed the Debate Regarding Digital vs. Print Coupons?

While the world was witnessing a huge shift in digitalization, it was also predicted that paper coupons will not last forever. But the future...

A Slew of Brand Makeovers Are in Response to New Marketing Rules

Marketers are revisiting their packaging, logos, as well as visual ways of presenting their identity as a result of the pandemic and the Black...

The In-House Technology of PepsiCo Influences the Company’s Significant Transformation to Digital

Internal measuring system ROI Engine has helped marketers make bolder bets on e-commerce and streaming whilst saving the company millions of dollars. PepsiCo is undergoing...

In the Midst of Data Chaos, CPG Marketers Take a Chance on New Ideas

Brands are expressing their walled gardens from independence by focusing on owned experiences in their effort to get closer to customers through data. Google's plan...

P&G’s Pritchard reveals his playbook for dealing with constant disruption

P&G is establishing stronger control over its own business, according to the CEO, which includes an 80 percent in-house marketing planning approach. The start of...

Ask The Expert: How Can Companies Personalize Their Content?

We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can...

Crowd shares – Why don’t you go back to your office?

Many office teams might be expecting to return to their place of work soon, thanks to the availability of the covid-19 vaccine for a...

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