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Franchises

How Hickory Farms learned what customers want in their gift baskets by using search queries

Searches for terms like wine, wine gifting, and gift basket resulted in a 1,000 percent boost in traffic for the cured meat and cheese...

McDonald’s Promises to Purchase More From Different Suppliers

The fast-food behemoth is allocating a quarter of its $14 billion yearly supply chain budget to businesses run by people who are underrepresented in...

A New McDonald’s Unit Focuses on Customer Data

A customer experience team will focus on encouraging diners to transition effortlessly between online and in-person ordering as the fast-food behemoth ramps up its...

Pizza-Stuffed TikTok Puppets Introduced by Little Caesars

Life-size dolls packed with felt cheese and pepperoni star in a new social media promotion. Addison Rae, take a bow. TikTok's future stars might be...

Three Ways a Strong Brand Identity Can Help Your Small Business Succeed

A strong brand image can have the ability to elevate and position a business in a way that will lead to higher success. A strong...

Marketing B2B more effectively: Three rules

Advertisements are not effective enough for B2B brands, but it does not have to be. Here are three rules you can follow to ensure...

Meet the brands competing for supremacy in the rapid delivery market

No marketer might have anticipated the last eighteen months, with the world's whole populace seeing disturbance to their lives in various ways. Customer behavior was...

A Slew of Brand Makeovers Are in Response to New Marketing Rules

Marketers are revisiting their packaging, logos, as well as visual ways of presenting their identity as a result of the pandemic and the Black...

McDonald’s is using Snapchat ‘Snaplications’ to Recruit Teens

Ever thought of working for McDonald's? If yes, you're in luck. Now, it's possible to send your job application at McDonald's through Snapchat -...

The unveiling of Ford’s new Maverick is the result of years of not-so-secret work

They called it "the truck you didn't see coming", but, though spectacular, the Maverick, a compact pickup truck, was not as big of a...

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