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“Digital Champions” with Aaron Watson from Piper Creative

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Aaron Watson
CEO at Piper Creative
Website Address: PiperCreative.co

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week, our host interviews Aaron Watson from Piper Creative. To learn more, check out https://www.pipercreative.co.

What is the biggest change in marketing that you see coming in the next 2 years?

Short-form vertical video is the biggest change.

What is one tip that you would give when it comes to digital marketing?

Master short-form vertical video.

What are the major challenges that you (and/or other advertisers) face today?

Quality and quantity short-form vertical video are major challenges.

What are the most effective advertising tactics and/or media for your company?

TikTok, short-form vertical video is the most effective.


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