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“More 2 Marketing” with Bill Dolan from Spirit Media

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Bill Dolan
President / Creative Director at Spirit Media
Website Address: Spiritmedia.com

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Bill Dolan from Spirit Media. To learn more, check out https://www.spiritmedia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

There will be a greater emphasis on trying to establish genuine relationships with our customers as a central means of differentiation.

Are their any trade organizations or groups that you belong to?

I am a member of The Television Academy.

What is your biggest pain point when it comes to digital advertising?

The biggest pain point is that digital advertising comes with a high degree of consumer resistance.


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