President / Creative Director at Spirit Media
Website Address: Spiritmedia.com
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This week our host interviews Bill Dolan from Spirit Media. To learn more, check out https://www.spiritmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
There will be a greater emphasis on trying to establish genuine relationships with our customers as a central means of differentiation.
Are their any trade organizations or groups that you belong to?
I am a member of The Television Academy.
What is your biggest pain point when it comes to digital advertising?
The biggest pain point is that digital advertising comes with a high degree of consumer resistance.