Chief Marketing Officer and EVP, Strategy at Aviso AI
Website Address: www.aviso.ai
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amit Pande from Aviso AI. To learn more, check out https://www.aviso.ai.
What is your company Elevator pitch when talking about your company?
Aviso is an AI-powered Compass for sales and go-to-market teams. It acts as a “single pane of glass” to help teams win new revenue frontiers and close more deals. Global leaders like Honeywell, Seagate, RingCentral, and NetApp use Aviso to maximize revenue and minimize risk.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change I see in Marketing is the recalibration of marketing to buyer expectations after a 2 year COVID induced period where almost everything in the customer journey became digital and automated. Buyers are humans first and crave authentic experiences, and marketing will have to rethink the balance between digital and physical marketing.
What is one tip that you would give when it comes to digital marketing?
Hire the right talent and bring them fully in-house even if initially starting with an agency
What is the main pain point that you solve for your customers?
Aviso helps Revenue Operations leaders forecast with near 98% or higher accuracy and win predictably. It helps Sales Managers coach reps more effectively. Aviso also provides specific path guidance for Sales Reps to beat the number and win more deals.
What excites you the most about your industry?