VP Marketing at AutoLeadStar
Website Address: autoleadstar.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Ilana Shabtay from AutoLeadStar.
To learn more, check out https://www.autoleadstar.com
What is your company Elevator pitch when talking about your company?
AutoLeadStar is the automotive’s first customer data & experience platform (CDXP), making marketing easier and seamless for dealerships.
What is the biggest change in marketing that you see coming in the next 2 years?
First party data- no more cookies.. having good clean data that you own in order to market and remarket.
What is one tip that you would give when it comes to digital marketing?
Data connectivity & orchestration- have the means to follow your funnel from start to end and act on the data to orchestrate automated, personalized marketing.
What is the main pain point that you solve for your customers?
Break down siloed data and give dealerships connectivity.