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“Digital Champions” with Jordan Robertson from Benzinga

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Jordan Robertson
Performance Marketing Director at Benzinga
Website Address: www.benzinga.com

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Jordan Robertson from Benzinga.

To learn more, visit https://www.benzinga.com

What is your company Elevator pitch when talking about your company?

Overview of the investing community, how we use news and evergreen content to educate users.

What is the biggest change in marketing that you see coming in the next 2 years?

Google Stories being more prominent in search

What is one tip that you would give when it comes to digital marketing?

Leverage promotional offers whenever possible

What is the main pain point that you solve for your customers?

Winnowing down options, giving trade ideas, providing software and content to educate users from all different knowledge levels


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