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“Digital Champions” with Steve Lynn from BLAZE

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Steve Lynn
Director of Marketing at BLAZE
Website Address: https://www.blaze.me/

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Steve Lynn from BLAZE.

To learn more, visit https://www.blaze.me/

What is your company Elevator pitch when talking about your company?

BLAZE® is an industry-leading cannabis software suite providing best-in-class tools for operators in the seed-to-sale supply chain. Our software suite provides a robust solution for cannabis cultivators, distributors, dispensaries and delivery services. BLAZE makes tech simple with an easy-to-use frontend powered by an enterprise backend that streamlines operations, simplifies inventory management and automates state compliance.

What is the biggest change in marketing that you see coming in the next 2 years?

I think one of the biggest changes will be in AI and predictive marketing in the next two years. Seeing the right ads at the right time whether you’re a business or a consumer.

What is one tip that you would give when it comes to digital marketing?

My tip would be to create hyper targeted messaging that is quickly digestible.

What is the main pain point that you solve for your customers?

The biggest point point that we solve for our customers is automating compliance reporting to state track and trace systems.


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