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“Media Champions” with Hemant Varshney from digicom.io

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Hemant Varshney
CEO at digicom.io
Website Address: digicom.io

Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Hemant Varshney from digicom.io.

To learn more, check out https://digicom.io.

What is the biggest change in marketing that you see coming in the next 2 years?

Tracking and analytics in a post IOS/Cookieless world

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

External media buyers work across various industries who can take learnings and apply it to your business while internal resources may not get the same exposure.

How does a media buyer stay on top of trends with media placement?

Running new tests, entering betas, attending forms continual education ranging from webinars to expos


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