VP Search Marketing at Quote.com
Website Address: Quote.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Erich Garcia from Quote.com. To learn more, check out https://www.quote.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy regulation coupled with the sunset of the cookie.
What are the major challenges that you (and/or other advertisers) face today?
Biggest changes to the industry present the biggest challenges. Understanding and anticipation of the changes to value of 1st/3rd party data continue to loom.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Made video a viable option for lead generation for all demographics. Needed part of the overall mix with continued, increasing investment.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Leaning into machine learning wherever and whenever viable.