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“Digital Champions” with JR Lopez from Glavnos Holdings

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JR Lopez
C.M.O., Founder at Glavnos Holdings
Website Address: https://glavnos.com/

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with JR Lopez from Glavnos Holdings. To learn more, check out https://glavnos.com/.


What is your company Elevator pitch when talking about your company?

We help our clients take their sales & marketing from analog to digital.


What is the biggest change in marketing that you see coming in the next 2 years?

Augmented Reality Metaverse Advertising. It’s going to be huge.


What is one tip that you would give when it comes to digital marketing?

If you have an agency or marketer who isn’t talking to you about your keyword ranking in a tool like Google Search Console you’re being sold smoke & mirrors. Most importantly, everyone will tell you content is king. But without authenticity and effort to truly display your company culture & brand, you are wasting money.


What is the main pain point that you solve for your customers?

Transparency. I often describe a website as owning or buying a car. If you grew up as I did without a car in the family getting one as an adult and dealing with mechanics can be challenging. You don’t know what you don’t know. Often that is taken advantage of. I prioritize imparting knowledge and understanding with our services.

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