Chief Growth Officer at Gen Video
Website Address: www.gen.video
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This week our host interviews Larry Beaman from Gen Video. To learn more, check out https://www.gen.video/.
What is the biggest change in marketing that you see coming in the next 2 years?
I’ve worked in influencer marketing for 15 years, so I see that continuing to have huge growth as a primary marketing channel. As a part of that continued disruption of new social apps/experiences and social commerce integrated for ease of purchases.
Are their any trade organizations or groups that you belong to?
I am a Forbes Council Member.
What is your biggest pain point when it comes to digital advertising?
Omnichannel measurement is the biggest pain point.