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“More 2 Marketing” with Larry Beaman from Gen Video

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Larry Beaman
Chief Growth Officer at Gen Video
Website Address: www.gen.video

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Larry Beaman from Gen Video. To learn more, check out https://www.gen.video/.

What is the biggest change in marketing that you see coming in the next 2 years?

I’ve worked in influencer marketing for 15 years, so I see that continuing to have huge growth as a primary marketing channel. As a part of that continued disruption of new social apps/experiences and social commerce integrated for ease of purchases.

Are their any trade organizations or groups that you belong to?

I am a Forbes Council Member.

What is your biggest pain point when it comes to digital advertising?

Omnichannel measurement is the biggest pain point.


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