Lori Zoss Kraska
Founder/Chief Principal at Growth Owl, LLC
Website Address: thegrowthowl.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Lori Zoss Kraska from Growth Owl, LLC.
To learn more, check out https://thegrowthowl.com.
What is your company Elevator pitch when talking about your company?
Growth Owl, LLC connects purpose driven organizations to corporate funding and sponsorship dollars from Fortune 1000 companies and other large organizations
What is the biggest change in marketing that you see coming in the next 2 years?
This is already happening but a continued emphasis on DEI, Accessibility, and corporate citizenship in messaging.
What is one tip that you would give when it comes to digital marketing?
Ultra niche audience targeting with brief but impactful messaging that goes beyond call to action; compel the consumer to want to associate with your brand long term.
What is the main pain point that you solve for your customers?
Connecting clients to much needed sponsorship and program funding thereby increasing revenue; also help them navigate the complex corporate sponsorship environment