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“Marketing and Beyond” with Megan Shields from ChimeHouse Media

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Megan Shields
Co-Founder at ChimeHouse Media
Website Address: ChimeHouseMedia.com

Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Megan Shields from ChimeHouse Media. To learn more, check out https://www.chimehousemedia.com.

What is your company Elevator pitch when talking about your company?

My husband and I own a boutique digital marketing agency and we specialize in Facebook and Instagram Ads for online businesses, coaches and course creators.

What changes has your company made over the past 2 years that have impacted your business

The iOS14 update had a significant effect on our business and our clients businesses. We have evolved to incorporating Google Analytics (Universal Analytics) and now Google Analytics 4 (UA is going away at the end of 2023). We have been focusing more on data tracking since Ads Manager is missing data due to the iOS update.

What is one tip that you would give when it comes to digital marketing?

Hire an expert.

What is the biggest change in marketing that you see coming in the next 2 years?

More privacy and data regulations. Apple creating their own advertising platform. Cookieless tracking has already begun and I see more of that coming in the future.


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