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“More 2 Marketing” with Michelle Gibilisco from Yahoo For Business

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Michelle Gibilisco
Paid Media Strategist at Yahoo For Business
Website Address: https://www.adtech.yahooinc.com/

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Michelle Gibilisco from Yahoo For Business. To learn more, check out https://www.adtech.yahooinc.com.


What is the biggest change in marketing that you see coming in the next 2 years?

Programmatic buying is still going to have a role in the media mix but you will see the a percentage of the market shift back to buying directly from publishers to get the first party data so knowing your audience and what the they are interested will play a bigger role in getting the best reach and frequency in your media plan.


What is your biggest pain point when it comes to digital advertising?

Google Analytics is great for B2C digital marketing companies but it leaves a lot to desire for B2B digital marketing companies. LinkedIn is even taking away some of it B2B targeting tactics that is making harder to do a broad reach campaign.

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