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“More 2 Marketing” with Patience Bennett from TruckersReport

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Patience Bennett
Senior Marketing Manager at TruckersReport
Website Address: www.thetruckersreport.com

“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Patience Bennett from TruckersReport. To learn more, check out https://www.thetruckersreport.com.

What is the biggest change in marketing that you see coming in the next 2 years?

The impacts from loss of privacy policy changes and continued restrictions and how that pushes marketers to rely more on AI, First Party Data, and creativity to reach the right person at the right time with less visibility and tools to personalize advertising.

Are their any trade organizations or groups that you belong to?

I belong to American Marketing Association.

What is your biggest pain point when it comes to digital advertising?

The impacts iOS and Android privacy changes have impacted targeting specifically off the google exchanges and facebook.


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