CEO & Chief Strategic Idealist at The Golding Group
Website Address: https://thegoldinggroup.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kyle Golding from The Golding Group.
To learn more, check out https://thegoldinggroup.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Too much noise in the marketplace. The challenge will be how to identify, attract and connecting with smaller, more specific target audiences.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Different perspectives, relationships and experience with media outlet options.
How does a media buyer stay on top of trends with media placement?
Social listening, experimentation (80/20 rule) and continual challenging of “the way it is” norms.