Russ Macumber
Managing Director at Impressive Digital
Website Address: ImpressiveDigital.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Russ Macumber from Impressive Digital. To learn more, check out https://www.impressivedigital.com
What is the biggest change in marketing that you see coming in the next 2 years?
Third party cookies departing our repertoire (once Google figures out how they can keep their cash printing ads business running).
What is one tip that you would give when it comes to digital marketing?
Think less about platforms and more about your customer’s behavior.
What are the major challenges that you (and/or other advertisers) face today?
Proving to stakeholders the value of an omni channel approach when everyone’s attribution model tells a different story.
What are the most effective advertising tactics and/or media for your company?
Utilizing insights across platforms.
