Founder at We Are Boutique
Website Address: https://weareboutique.co.uk
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Simon Bollon from We Are Boutique. To learn more, check out https://weareboutique.co.uk
What is the biggest change in marketing that you see coming in the next 2 years?
Brands shifting to storytelling and investing in brand….whilst social declines in reach and performance.
Are their any trade organizations or groups that you belong to?
IPA, MPA, MAA.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Scale, resource, tools and the accumulation of vast knowledge and experience of a team living and breathing it daily.
What is one tip that you would give when it comes to media planning?
Be creative and look for quality, not quantity. Anyone can do cheap, few can thorough plan with strategic rigour.
How does a media buyer stay on top of trends with media placement?
Read. A lot. Engage and collaborate with media owners.