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“Digital Champions” with Michael Polumbo from Votary Films

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Michael Polumbo
Film Director, Head of Marketing at Votary Films
Website Address: www.votaryfilms.com

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Michael Polumbo from Votary Films.

To learn more, check out https://www.votaryfilms.com.


What is your company Elevator pitch when talking about your company?

Votary Films is a Video production company that specializes in telling meaningful stories through beautiful documentaries. We have a unique process where we partner with organizations to tell genuine stories within their organization (marketing, operations, and culture) in order to help them grow holistically and achieve their goals. This aligns each department toward a common purpose.


What is the biggest change in marketing that you see coming in the next 2 years?

I’m not going to pretend that I have any accurate predictions. I will say that basically everyone is aware these days that marketing is mostly manipulation, so brands that pretend people are unaware of that are most likely going to become less and less successful in their marketing efforts.


What is one tip that you would give when it comes to digital marketing?

I’m no digital marketing expert. I’m a storyteller and creative who happened to fall into the marketing seat at my company. What I will say is that focusing on trends can be like chasing the wind, when focusing on the stories that you already have is a way of creating real connections without ever going out of style.


What is the main pain point that you solve for your customers?

Our customers most often struggle with brand or product awareness, relevancy, or recruitment. Either way they need to make a connection with their audience and storytelling through video is the best way we know how to do that.

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