Founder at Werkaholix
Website Address: https://www.werkaholix.com/
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Zach Hoerth from Werkaholix.
To learn more, visit https://www.werkaholix.com/.
What is one tip that you would give when it comes to advertising?
Understanding your audience, what they’re receptive to and carefully devising strategies that yield that highest likelihood of conversion.
What are the major challenges that you (and/or other advertisers) face today?
Low budget, unproven competitors distracting customers from the credible leaders in the space.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We’re paying close attention to it. It’s unique when compared to other options and we’re consistently seeing growth so it’s always on our minds and something we intend to continue expanding into.