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“More 2 Media” with Brad Bowden from Brad Bowden Advertising

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Brad Bowden
Media Manager at Brad Bowden Advertising
Website Address: Brad Bowden Advertising

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Brad Bowden from Brad Bowden Advertising. To learn more, check out https://www.linkedin.com/in/brad-bowden-b4197036/.


What is the biggest change in marketing that you see coming in the next 2 years?

Improved attribution and expansion of inventory in the CTV/OTT advertising space. Dynamic ad insertion through linear television will be made possible through the rollout of ATSC 3.0/Next Gen TV. Perhaps it will take longer than two years, but it’s coming.


What is one tip that you would give when it comes to digital marketing?

Never stop learning, testing new ideas, or thinking outside the box.


What are the major challenges that you (and/or other advertisers) face today?

Advertising Attribution capabilities and limitations due to privacy issues.


What are the most effective advertising tactics and/or media for your company?

Direct Response TV (2 minute commercials) are the most effective.


What are the major challenges that you (and/or other advertisers) face today?

Advertising Attribution capabilities and limitations due to privacy issues.

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