Co-Founder and SVP Innovation at Strategus
Website Address: www.strategus.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Joel Cox from Strategus. To learn more, check out https://www.strategus.com.
What is your company Elevator pitch when talking about your company?
Strategus pioneered CTV advertising by running the first ever programmatic CTV campaign, and hasn’t stopped since. The Strategus white-glove managed service solution activates sophisticated CTV campaigns that instantly deliver custom, audience-targeted messages to CTV and OTT devices and other internet-connected devices. Strategus is an innovation leader in data-driven CTV targeting, attribution, optimization, reporting, and analysis.
What changes has your company made over the past 2 years that have impacted your business
We’ve fully embraced a fully remote workforce, invested heavily in data science and our innovation lab, doubled-down on our commitment and emphasis on the importance of managed services for CTV, and built out c-suite.
What is one tip that you would give when it comes to digital marketing?
Do your homework
What is the biggest change in marketing that you see coming in the next 2 years?