President at Hoffmann Murtaugh
Website Address: www.hoffmannmurtaugh.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Shea Murtaugh from Hoffmann Murtaugh. To learn more, check out https://www.hoffmannmurtaugh.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Capturing your first-party data by getting consumers to opt in as soon as they reach your website. By the end of 2023, the cookie will go away and personalized marketing for data privacy will be at the top of everyones list.
What is one tip that you would give when it comes to digital marketing?
Start doing it, you’re late to the game.
What are the major challenges that you (and/or other advertisers) face today?
Breaking through the clutter, hence the need for personalized first-party data marketing in the future.
What are the most effective advertising tactics and/or media for your company?
Social media, TV/cable/video, and SEM are the most effective for us.