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“Advertising Champions” with Joseph George and Gus Wagner

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Joseph George
Partner at George & George ADR Group
Website Address: www.georgeandgeorgeadr.com

Gus Wagner
President.Owner at The Rocket Group
Website Address: RocketGroupLLC.com

Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Joseph George from George & George ADR Group and Gus Wagner from The Rocket Group.

What is one tip that you would give when it comes to advertising?

Joseph George: Always know your demographic and and be willing to change when the industry change. Be very adaptive.

Gus Wagner: Start small, grow the spend once the exact audience has been identified.

What are the major challenges that you (and/or other advertisers) face today?

Joseph George: Being a mediation and arbitration firm we have to educate the public on these century year old services. As our predecessors did not.

Gus Wagner: Targeting and forgetting traditional means of advertising still works.


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