Founder & CEO at SheSpeaks
Website Address: https://shespeaks.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Aliza Freud from SheSpeaks.
To learn more, check out https://shespeaks.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Ability to reach your audience as 3rd party data gathering will be limited as cookie free environment rolls out.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We mostly focus on social.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
More competitive job market. Many jobs can now be done from anywhere in the country or world so candidates have many more options and competition for talent is high.