Dale Cardwell
Founder at TrustDALE
Website Address: Trustdale.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Dale Cardwell from TrustDALE.
To learn more, check out Trustdale.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Further fragmentation of platforms leading to greater word of mouth
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Makes it more difficult to find traditional broadcast platforms and streaming platforms that reach my target audience
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Specialized skillset
