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“AdTastic” with Lalo Wakefield from Big Bite Marketers

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Edward Wakefield
Bilingual Content Director at Big Bite Marketers
Website Address: unleashbig.com

Each week on “AdTastic,” our host talks to advertising and media experts across the country.  This week, our host speaks with Lalo Wakefield from Big Bite Marketers.

To learn more, check out unleashbig.com.


What is the biggest change in the advertising industry that you see coming in the next 2 years?

Privatization on digital channels will have a huge impact on strategy and user engagement in the future.


How is the trend towards streaming television (CTV) impacting your advertising strategies?

Not yet been able to apply to any one of my clients but we have been talking about it.


What’s your biggest challenge with attracting and hiring talent in the past 2 years?

Having the budgets to hire qualified, bilingual writers for long-form content development.

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