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“AdTastic” with Stuart Derman from RELLO

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Stuart Derman
Founder & CEO at RELLO
Website Address: https://relloagency.com/

Each week on “AdTastic,” our host talks to advertising and media experts across the country.  This week our host speaks with Stuart Derman from RELLO. To learn more, check out https://relloagency.com/


What is the main pain point that you solve for your customers?

Helping companies achieve scale.


What is the biggest change in the advertising industry that you see coming in the next 2 years?

Data privacy and standing out.


What percent of your advertising service offerings does digital media buying make up?

50%


Which programmatic platforms do you utilize?

Numerous


What additional services does your firm offer that makes up more than 25% of your service offerings?

Programmatic/Digital Media Buying & Planning


How is the trend towards streaming television (CTV) impacting your advertising strategies?

Not much yet.


What’s your biggest challenge with attracting and hiring talent in the past 2 years?

Proving your culture is different. Everyone claims to stand out, but few agencies really do.

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