Chief Executive Officer at Wells Digital Media
Website Address: Wellsdigitalmedia.com
Co-Owner at Marion Relationship Marketing
Website Address: https://marionrelationshipmarketing.com/
Each week on “Advertising Champions” Digital Edition, our host talks to advertising experts across the country. This week our host speaks with Gregory Kirkham from Wells Digital Media and Lane Rizzardini from Marion Relationship Marketing.
What is one tip that you would give when it comes to advertising?
Gregory: Keep your audience in mind. Who are you trying to reach with your advertising? tailoring your ad specifically to them will help you make the most of your budget and resources.
Lane: Diversifying your offering across the funnel is key to getting the highest lead totals and conversion rates.
What are the major challenges that you (and/or other advertisers) face today?
Gregory: 3 Biggest Challenges Advertisers Face Today
Advertising is a tough business. In order to succeed, you need to constantly be on the lookout for new opportunities and challenges. Here are three of the biggest challenges that advertisers face today.
1. Fragmentation of the Media Landscape
One of the biggest challenges that advertisers face today is the fragmentation of the media landscape. There are more media channels than ever before, which makes it difficult to reach your target audience. You need to carefully select the channels that will work best for your business and create a plan that takes into account all of the different ways that people consume media.
2. Increasing Ad Blocking
Another big challenge is the increasing use of ad blockers. More and more people are using ad blockers to block ads on websites and in apps. This makes it difficult to reach your target audience with your message if you are not prepared with a well-situated marketing partner. You need to find creative ways to make sure that your ads are seen by the people who matter most.
3. Declining Ad ROI
The final challenge is declining ad ROI. It is becoming increasingly difficult to justify spending on advertising when there is no guarantee that you will see a return on your investment. You need to carefully consider your options and make sure that you are spending your money in a way that will maximize your chances of success.
Advertising is a tough business, but it is possible to succeed if you understand the challenges that you face and find creative solutions to overcome them. Keep an eye out for new opportunities, carefully select the channels that will work best for your business, and invest in strategies that will help you get around ad blockers.
Lane: Connecting the dots between how all the different marketing and advertising mediums work together to drive leads. It would do a lot for clients to be able to see what interactions a customer is making before making the buying decision.