Owner and Founder of Chowdhury’s Digital
Website Address: www.rafichowdhury.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Rafi Chowdhury from Chowdhury’s Digital.
To learn more, check out https://www.rafichowdhury.com.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
As we scale, we’ll spend away from direct acquisition towards more broad-awareness plays.
What are the most effective advertising tactics and/or media for your company?
LinkedIn Inmail ads => they droped our CPCs by 82% and CPLs by 89%, and increased our opp rate by 10x