Founder + Creative Director at Alycia Yerves Creative
Website Address: https://www.alyciayerves.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Alycia Yerves from Alycia Yerves Creative.
To learn more check out https://www.alyciayerves.com/.
What is your company Elevator pitch when talking about your company?
Alycia Yerves Creative offers marketing and design services for fun businesses and cool people! I want to get to know YOU and your brand so that I can create custom solutions that get the results you need, and the reactions you want.
What is the biggest change in marketing that you see coming in the next 2 years?
It is already becoming more and more difficult to effectively market your business using social media if you are unwilling to spend ad dollars. I envision more companies exploring marketing alternatives and not relying so heavily on social media marketing.
What is one tip that you would give when it comes to digital marketing?
Be intentional, and be consistent. Keep showing up for your audience, and be authentic when you do. People want to get to know you.
What is the main pain point that you solve for your customers?
How to inject more of themselves into their brand. Whether that is via content strategy, web design, etc… I believe that you ARE your brand. Your website, social presence, marketing materials etc should reflect you as a person. People don’t buy products — they buy feelings. So how do you make them feel? Let’s work together to build the know / like / trust factor and really grow your audience.
What excites you the most about your industry?