Chief Product Officer at Full Throttle
Website Address: full throttle.ai
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amol Waishampayan from Full Throttle. To learn more, check out https://www.fullthrottle.ai
What is your company Elevator pitch when talking about your company?
FullThrottle’s patent pending technology is the #1 source of first party data transformation, creation, and enablement in a parched, post-cookie AdTech world.
What is the biggest change in marketing that you see coming in the next 2 years?
Data independence is crucial for survival for brands, publishers, and their agency partners. We allow all these parties to identify, market, and measure first data through managed solutions or through our API platform
What is one tip that you would give when it comes to digital marketing?
Own your own audience and don’t depend on a checkbox in Facebook, Google, or a DSP where you have no idea who is behind the audience or what they do
What is the main pain point that you solve for your customers?
The combined AdTech, Analytics/Attribution, and Offline/Online media activation market worth $500B is being disrupted by cookie deprecation, privacy legislation, and seismic technology shifts in digital infrastructure. The accepted industry answer is to lean into first party data, however there is extreme scarcity to its existence, access, and consistency. FullThrottle generates unique cookieless first party Household data–data that enables agencies, media companies, and brands to market and measure relevant advertising down to the household level in a parched, post-cookie AdTech world