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“Digital Champions” with Lane Rizzardini from Marion Relationship Marketing

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Lane Rizzardini
Owner at Marion Relationship Marketing
Website Address: https://marionrelationshipmarketing.com/

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Lane Rizzardini from Marion Relationship Marketing.

To learn more, check out https://marionrelationshipmarketing.com/


What is your company Elevator pitch when talking about your company?

We execute marketing strategies that help you build a thriving business.


What is the biggest change in marketing that you see coming in the next 2 years?

Apple becoming a major player in Maps, Search, Reputation, and advertising. I believe they will release their own search engine and businesses will have to scramble to get a presence there quickly. Businesses can get ahead now by claiming and optimizing their Apple Maps listings, and ensure their marketing team is flexible enough to pounce on this opportunity.


What is one tip that you would give when it comes to digital marketing?

Ensure you have a diversified strategy that gives you a strong presence in all the places customers could be seeking your services. Customers today use an average of over six touchpoints before making a buying decision, and these interactions with your brand take place across Search, Social, conversations with friends, maps and directories, and more. The more authoritative of a presence you can have in all these different areas, the more likely it is you’ll be the one they choose when its time to make a purchase decision.


What is the main pain point that you solve for your customers?

Helping them maximize the entire ecosystem of online marketing without having to learn it or invest time into keeping up with the constant changes being made.

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