“Digital Champions” with Douglas Karr from Highbridge

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Douglas Karr
VP at Highbridge
Website Address: https://highbridgeconsultants.com

Each week on “Digital Champions,” our host  talks to media experts across the country. This week they sit down with Douglas Karr from Highbridge.

To learn more check out https://highbridgeconsultants.com.


What is your company Elevator pitch when talking about your company?

With decades of experience in digitally transforming companies, we recognize the impact of people and processes along with platforms.


What is the biggest change in marketing that you see coming in the next 2 years?

Channels continue to grow while the means to measure impact is becoming more challenging and resources continue to shrink.


What is one tip that you would give when it comes to digital marketing?

Research your buyers’ personal motivation, your competition, and your industry trends to develop and differentiate your strategy.


What is the main pain point that you solve for your customers?

A company realizing its return on technology investment by prioritizing internal automation and improving external customer experience.

 

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