Founder at Southpaw Marketing
Website Address: www.southpawmkt.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Julie Khaled from Southpaw Marketing. To learn more check out www.southpawmkt.com
What is your company Elevator pitch when talking about your company?
We work with local businesses and help them expand their reach via SEO and PPC (pay-per-click) marketing.
What is the biggest change in marketing that you see coming in the next 2 years?
The disappearance of cookies and increase of online privacy is going to be a huge struggle with retargeting ads.
What is one tip that you would give when it comes to digital marketing?
Less is more. When creating ads, a lot of people make the mistake of adding too many things to one image. Too many words, logos that don’t match the color scheme, a photo that doesn’t tell the whole story, just to name a few. It’s best to be intentional with the image and choose 5 words or less to catch the attention of your audience.
What is the main pain point that you solve for your customers?
Generating new leads via organic and paid traffic.