CEO and Founder at Scuti
Website Address: scutimarketplace.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Nicholas Longano from Scuti.
To learn more, check out haps://scutimarketplace.com.
What is your company Elevator pitch when talking about your company?
Scuti is a rewarded gCommerce marketplace, accessible exclusively through video games. Scuti allow brands to target, promote and sell directly to hundreds of millions of players, directly from the games they play.
Products are specially curated to players and each product purchase rewards players with Scuti$ which are used to enhance their game experience.
Scuti is a web3 digital platform and the pioneer of gCommerce (commerce through games)
What is the biggest change in marketing that you see coming in the next 2 years?
There will be a fundamental change in the manner in which brands engage with customers.
In Web3, brands need to be where their audiences are (not redirecting them or bait-clicking them to a site). Brands will be able to sell direct to audiences where-ever they engage them. To that end, brands need to fit into their lifestyle, being additive rather than obtrusive and annoying.
Rewarded gamified advertising and rewarded purchases are the next wave of engagement, as are video games the generation of commerce. gCommerce = commerce through games.
What is one tip that you would give when it comes to digital marketing?
Respect your audience and reward your customer, without ever infringing privacy or tracking. These are Web2 strategies which will will simply fall flat and fail in Web3.
Brands will have the ability to enhance consumer experience, both physically and digitally – and playing a more important role in the digital world, than ever before.
Every execution needs to relate and fit organically into each experience. There will not be a one-size fits all when it comes to digital media executions.
What is the main pain point that you solve for your customers?
We allow brands the most efficient and non-intrusive way to reach, target and convert players, directly through their games.
We use AI to match brands with the right players, through the right games and devices. Brands can run ad campaigns and sell direct through the Scuti platform – with no web redirects or disruption of gameplay. It’s the most player friendly advertising and commerce solution for brands, allowing them access to the walled-garden of video games…while rewarding players and enhancing the game experience.
Scuti is the next evolution of marketing and DTC through video games..the next new retail channel in Web3…providing every brand with the performance and ROI they seek.