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“Digital Champions” with Pablo Turletti from ROI Marketing Institute USA

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Pablo Turletti
CEO – Founder at ROI Marketing Institute USA
Website Address: www.roimarketinginstitute.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Pablo Turletti from ROI Marketing Institute USA. To learn more, check out http://www.roimarketinginstitute.com.

What is your company Elevator pitch when talking about your company?

ROI Marketing Institute is one of the top 5 consulting firms in the world fully dedicated to measure marketing ROI. It also helps organizations to gauge the real economic impact of sustainability programs and stakeholder management.

What is the biggest change in marketing that you see coming in the next 2 years?

Deepening massive micro segmentation

What is one tip that you would give when it comes to digital marketing?

Don’t miss the overall picture of what digital marketing is for. Clicks, CTR, impressions, engagement are not digital marketing outputs. They are inputs to obtain a business result. Do you really measure that business result in a credible way?

What is the main pain point that you solve for your customers?

We help organizations to objectively validate projects prior to investing on them. As well as finally defining the opportunity cost of marketing projects and their real economic impact (ROI) in real cash terms.


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