Alison Rodden
Owner at The Oddball Copywriter
Website Address: www.alisonrodden.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Alison Rodden from The Oddball Copywriter. To learn more, check out https://alisonrodden.com.
What is your company Elevator pitch when talking about your company?
I call myself the Oddball Copywriter – not because I’m an odd person, but because I’m an oddball compared to other copywriters. I don’t go on trips to Bali, and I’m interested in helping business owners that aren’t already marketing experts.
What changes has your company made over the past 2 years that have impacted your business
I completely changed my business – I went from being a budgeting/money coach to a full time copywriter.
What is one tip that you would give when it comes to digital marketing?
Be ready to test and adjust everything.
What is the biggest change in marketing that you see coming in the next 2 years?
A focus on the importance of personal branding. Telling your own story to attract your ideal clients is going to become the least painful way to get clients.
What is one tip that you would give when it comes to digital marketing?
Be ready to test and adjust everything.
