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“Marketing and Beyond” with Jennifer Choo from Theorem

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Jennifer Choo
Marketing Director at Theorem
Website Address: https://theoreminc.net/

Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Jennifer Choo from Theorem.

To learn more, check out https://theoreminc.net/.


What is your company Elevator pitch when talking about your company?

At Theorem we help brands future-proof their digital experiences by providing flexible, full-service marketing solutions that save time, drive efficiency, and improve the customer journey from start to finish.
With clients across a wide array of industries from publishing, streaming, retail and D2C, Theorem leverages their extensive experience to create solutions that save their time, reduce costs, and increase revenue.


What changes has your company made over the past 2 years that have impacted your business

Over the past two years, it’s no secret that companies are focusing on authenticity. Taking the steps to implement solutions that will improve your client’s work and the efficiency within your own organization, is essential. As more and more companies undergo digital transformation, more automated solutions for CX will be adopted in order to maintain the balance between company productivity and client management.
Implementing these robust automation solutions allows for human agents to be more creative as time is freed up, thus resulting in having more freedom to connect and work alongside clients. It’s essential for companies to streamline workflows, and adding automation to the mix truly works to eliminate error margins and ultimately, cut down manual labor. As that time is given back, this allows companies to hone in on putting their creative skills to the test and work closely with their clientele.


What is one tip that you would give when it comes to digital marketing?

One tip I have is to keep data in mind when creating strategies. Customer experience-driven trends will make it necessary to shift how companies should approach data. There have been significant changes in data utilization and how consumers are allowing their data to be used, and teams should create a CDP to create a hierarchy for that data. The days of third-party cookies are gone and marketers need to rise to the challenge.


What is the biggest change in marketing that you see coming in the next 2 years?

We expect new developments around creating virtual brand experiences — With the rapid evolution of AI and the Metaverse, there’s a big opportunity for brands to stand out by creating unique user experiences in these immersive virtual worlds. We are starting to see brands experiment with these branded virtual user experiences across virtual gaming platforms like Roblox and the utilization of AR and VR for product launches and virtual try on experiences.
I also believe that the rising popularity of Retail Media Networks (RMNs) will call for the development and implementation of more future-proofed solutions. The need for scalability of RMNs will rely heavily on increased and optimized utilization of automation. Developing streamlined strategies that are sustainable and enable growth will be key, and I’m curious to see how marketers and brands step up their game to make these changes.


What is one tip that you would give when it comes to digital marketing?

One tip I have is to keep data in mind when creating strategies. Customer experience-driven trends will make it necessary to shift how companies should approach data. There have been significant changes in data utilization and how consumers are allowing their data to be used, and teams should create a CDP to create a hierarchy for that data. The days of third-party cookies are gone and marketers need to rise to the challenge.

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